One of the ObeyGC2 values is that work is transferable.

This implies that work should be simple, appropriate and sticky. I discussed the concept of simplicity in the entry on viralocity and gave an example of appropriateness in the entry on oral-friendly. Appropriateness can also deal with issues of language, education level, income level, socioeconomic factors, ethnolinguistic factors and so on. The question is whether or not work is able to be replicated in a natural fashion.

Stickiness refers to the idea of being memorable and, in a sense, life-changing. Someone once said something like this: “The human mind, once it encounters a new idea can never be the same as it was before.” The degree to which this is true for an idea is related to its stickiness. Stickiness also is determined by the “purple cow” effect, that is, how notable and novel something is. The Gospel of the Kingdom is sticky.

Simplicity and appropriateness determine if something is transferable. Stickiness relates more to whether something is transferred or not.

1 Cor 1:18-25

18 For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God. 19 For it is written:
“I will destroy the wisdom of the wise; the intelligence of the intelligent I will frustrate.”
20 Where is the wise man? Where is the scholar? Where is the philosopher of this age? Has not God made foolish the wisdom of the world? 21 For since in the wisdom of God the world through its wisdom did not know him, God was pleased through the foolishness of what was preached to save those who believe. 22 Jews demand miraculous signs and Greeks look for wisdom, 23 but we preach Christ crucified: a stumbling block to Jews and foolishness to Gentiles, 24 but to those whom God has called, both Jews and Greeks, Christ the power of God and the wisdom of God. 25 For the foolishness of God is wiser than man’s wisdom, and the weakness of God is stronger than man’s strength.

LinkedIn Logo